Amanti Melkamu

Amanti Melkamu

Construction

Zachary Construction Group

A startup construction company launched by industry veterans needed to establish brand credibility and operational infrastructure from day one.

Web DesignWeb DevelopmentBrand IdentityVideo Production
FigmaFigmaWebflowMidjourneyMidjourneyOpenAIChatGPTAnthropicClaudeCanvaAdobeAdobe Creative SuiteAzureMicrosoft Office
Zachary Construction Group website homepage featuring brand identity and hero section

Founded by Louis Zachary—30+ years of experience and former President of Construction at Doran Companies overseeing $350M annually—and Steven Zachary, the company had zero marketing presence when I came on board as a freelance contractor, later transitioning to Director of Marketing.

Within three months, I built the complete marketing foundation: brand identity including logo design and a color palette emphasizing stability, trust, and professionalism, plus the full website in Webflow and scalable marketing systems including SharePoint setup, network administration, and brand asset management.

Zachary Construction Group multi-page website overview showing homepage, services, and news sections

I accelerated production speed by 40% through AI-powered workflows for content creation—image generation, Claude-assisted copywriting, and Canva template automation—and created essential sales collateral including sales sheets, brochures, bifolds, and vehicle wraps.

Zachary Construction Group mobile responsive design and leadership team profiles

Zachary Construction Group secured their first major project—the historic 1914 ADM Nokomis Mill at 3501 Hiawatha Avenue, winning a 12-0 City Council vote for demolition and housing development. Target's Global President of Marketing reviewed the site and called it “one of the best websites she's ever seen designed.”

Let's make something worth shipping.

Available for new opportunities

Open to full-time product design roles and select freelance projects.

Contact

Location

United States

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