Pet Love Cremation & Memorial
An established pet cremation service needed to replace their outdated e-commerce site with a platform that could drive appointment bookings, showcase memorial products, and guide grieving pet owners through a sensitive decision-making process.
I rebuilt their entire digital storefront in Webflow, applying the StoryBrand framework to position the brand as a compassionate guide during a difficult time. The primary goal was converting visitors into scheduled consultations while enabling direct product purchases.
The breakthrough was on the service pages: I designed an intuitive pet weight selector that dynamically adjusted cremation pricing and integrated a custom appointment scheduling system that funneled directly into their backend.
To elevate their product presentation without the cost of a professional photo shoot, I used AI Generative Fill in Photoshop to transform 100+ flat product images into sophisticated studio shots—isolating each urn and keepsake, then generating earth-tone backdrops with professional lighting and shadows. This approach saved thousands in production costs while achieving premium visual quality.
The site featured their proprietary TrueTag 360 process as an animated 5-step journey, expandable product details with transparent shipping and viewing policies, automated testimonial integration pulling live Google reviews, and a “More options” section on each product page to increase average order value. The result was a comprehensive e-commerce platform that balanced empathy with functionality, turning a transactional experience into a supportive one.
Let's make something worth shipping.
Open to full-time product design roles and select freelance projects.
Contact
Socials
Location
United States
© 2026 Amanti Melkamu